Sharon S Gordon 
Urban Trendsetters is proud to celebrate the achievements of Randy Parker, a trailblazer in the automotive industry. Effective January 1, 2025, Parker assumes the role of CEO for Hyundai and Genesis Motor North America, overseeing operations in the U.S., Canada, and Mexico. This marks another historic milestone for Parker, who became the first African American CEO of a major OEM regional market in 2022 when he was appointed CEO of Hyundai Motor America.
Parker’s leadership has driven remarkable success at Hyundai, with record-breaking sales and unprecedented growth. Joining the company in 2019, he steadily rose through the ranks, showcasing his ability to transform performance and build strong relationships with dealer partners and customers. Under his guidance, Hyundai achieved three consecutive years of record-setting retail sales, establishing itself as one of the fastest-growing automotive brands in the U.S.
In his new role, Parker emphasizes innovation and customer experience, saying, “We have a clear vision to deliver outstanding products and elevate the customer experience while adapting to market dynamics.” His leadership extends to overseeing Hyundai’s manufacturing facilities in Alabama and Georgia, further solidifying North America’s importance in Hyundai’s global strategy.
With over 30 years of experience, including key leadership roles at GM, GMAC, Nissan, and Infiniti, Parker’s career is a testament to his expertise and vision. Recognized as an industry leader, he has received accolades such as Automotive News All-Star, Automotive Hall of Fame Influencer, and Automotive News Champion of Diversity.
Randy Parker’s journey reflects the growing diversity and excellence in leadership, inspiring the next generation of automotive innovators. His vision for Hyundai and Genesis ensures continued growth, innovation, and empowerment in the automotive industry. Urban Trendsetters proudly applauds Randy Parker’s achievements and his commitment to breaking barriers in business leadership.
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