- By Trevion Lind
Gen Z may be younger than millennials. But they have other thoughts when it comes to car ownership. According to reports, millennials are likely to delay car ownership in favor of car sharing. When it comes to Generation Z, most of them plan on buying their own car ASAP. Those who haven’t secured a driver’s license are already planning on getting their own.
Today’s young generation treats cars as another technology that gives them convenience and freedom. They believe that car ownership is an exciting adventure, and the added responsibility makes them crave car ownership even more. Other things we ought to learn from Gen Z car owners are as follows.
They Value Sustainable Practices and Products
Like millennials, Gen Z-ers consider sustainability as a high priority. They want products to have little-to-no impact on the environment. That is why business owners are striving to change sustainable practices and why today’s cars are made with sustainability in mind. Gen Z is more focused on environmentally friendly vehicles than style and brands. They also want their cars to have safety features. If given a chance and if their budget permits, they would instead go for electric vehicles, hybrid cars, diesel, and biodiesel cars than gas-guzzling cars.
Generation Z also openly declared that they are more than willing to pay more for sustainable products. That is why different car companies are working double to produce more eco-friendly transportation solutions. Such strong advocacy made lawmakers think and propose the banning of combustion engine vehicles by the year 2025.
They Want Authenticity and Consistency
Young people these days value authenticity and consistency. They don’t merely choose a brand because these are popular and everyone is driving specific car brands. They want businesses to be true to their values, on how they market their products, and what experience they have to offer to their customers.
Gen Z wants more intimidate marketing techniques instead of flashy advertisements. Sure, they will head to dealerships and check out showrooms when shopping for autos. But in reality, their first stop is the internet to do research and use social media for advice.
If car dealerships want to attract Gen Z consumers, they must invest in optimizing their website and increasing their following on social media. Boost your business reviews and online presence and show them why you deserve their time and investment. These can help attract these digital natives into coming into your physical location and check what vehicles you have for sale.
It also helps you practice consistency in your branding and the quality of products you have to offer. Consider choosing insta graphic systems for the heat transfers of your coveralls. When your trusted workers sport the same logo, colors, and font of your brand, Gen Z-ers will be impressed with your commitment to authenticity and consistency.
They Use and Trust Technology
Gen Z is more educated than the previous generations. As digital natives, it is only natural that they make use of technology to find the things they both need and want. They use the internet to find cars for sale, check car model pros and cons and check the reviews of car dealerships
This generation also trusts technology so much that they are more than willing to let autonomous cars drive for them. Autonomous vehicles are self-driving vehicles. Gen believes that this can be the future of vehicles that can solve major traffic issues in today’s society.
They trust that self-driving cars are less prone to accidents since the driver won’t be distracted at all costs. The technology for the proposed driverless can significantly reduce CO2 emissions, thus lowering the impact on the environment. These are but a few reasons why the younger generation can’t wait for technology to take over driving in the future.
They Ask Their Parents for Recommendations
Gen Z value the opinions of their parents and other older loved ones. But this does not mean they will solely depend on what their loved ones will tell and recommend. They know that experience is a precious thing but will consider every variable to make the best car-buying decisions.
That is since Gen Z-ers don’t want to make the same mistakes their parents made when buying cars. They don’t want to buy cars, upgrade their vehicle often, and take auto maintenance for granted. They want to make the most out of their investment and ensure they choose a vehicle that meets their needs and requirements for a long period.
Now that Generation Z has entered the workforce, more are taking an interest in car ownership. But unlike their parents, Gen Z has other considerations when shopping for cars. They demand sustainability and eco-friendly features and want brands to be more consistent and authentic. They value their parent’s car-buying advice, but they also have their own set of criteria. Gen Z also takes advantage of their online research skills to find the cars they want, making it easier for them to find the perfect vehicle that matches their needs.