Gucci, Balenciaga, YSL, Christian Siriano and more!
By Tira Urquhart
Published March 24th
Due to the novel coronavirus outbreak that’s sweeping the globe, medical workers all over the world are in dire need of supplies. After hearing the government’s pleas for help, the fashion industry has stepped in to lend a hand.
New York-based fashion designer Christian Siriano has offered to make free face masks to supplement the shortage in New York after Gov. Andrew Cuomo spoke of fears there may not be enough for medical workers.
On Friday, the former Project Runway winner reached out to the New York governor via Twitter to extend his services to the city that never sleeps.
“If @NYGovCuomo says we need masks my team will help make more,” Siriano’s tweet read. “I have a full sewing team still on staff working from home that can help.”
If @NYGovCuomo says we need masks my team will help make some. I have a full sewing team still on staff working from home that can help.— Christian Siriano (@CSiriano) March 20, 2020
Cuomo promptly responded to Siriano’s tweet, saying that he would message the designer privately.
Historical French fashion houses are following suit. Balenciaga and Yves Saint Laurent have now announced that they will also be producing surgical masks for hospital employees.
“The French workshops of Kering’s houses Balenciaga and Yves Saint Laurent are preparing to manufacture masks while complying with the strictest health protection measures for their staff members,” Kering said in a statement posted on their official Instagram page.
Production will get underway “as soon as the manufacturing process and materials have been approved by the relevant authorities,” it read.
View this post on Instagram
Kering contributes to the fight against Covid-19. 2/3 The Kering Group is playing its part in combating the Covid-19 pandemic in France. The French workshops of Kering’s Houses @balenciaga Balenciaga and @ysl are preparing to manufacture masks while complying with the strictest health protection measures for their staff members, with production getting underway as soon as the manufacturing process and materials have been approved by the relevant authorities. Let’s stay strong together. More info in the link in bio.
Kering also said it would purchase 3 million masks from China and import them for the French health services.
Gucci, who is also under the Kering umbrella has committed to donating 1.1 million masks and 55,000 protective medical gowns to aid Italy’s fight against the coronavirus.
View this post on Instagram
Kering contributes to the fight against Covid-19. 3/3 All these contributions follow those already made in China and Italy in recent weeks. On March 11 in Italy, Kering and its Houses made donations to the four major foundation hospitals in Lombardy, Veneto, Tuscany and Lazio. More recently, @gucci responded to a call to fashion companies from the Regione Toscana for surgical masks and medical overalls, and could be able to donate 1.100.000 surgical masks and 55.000 medical overalls in the coming weeks, subject to relevant authorizations. On January 28 in China, Kering and its Houses announced a donation to the Hubei Red Cross Foundation to help fight the spread of the virus.
We’re glad that the luxury fashion industry has taken notice, and will be lending their services to those in need.