UTS Staff 
Culture meets craftsmanship. Style meets legacy.
Ray-Ban is stepping into the future of fashion and innovation — and they’re doing it with none other than the cultural powerhouse himself, A$AP Rocky.
In a historic move, Ray-Ban has announced A$AP Rocky as the first-ever Creative Director of Ray-Ban Studios, ushering in a new era where fearless fashion and creative risk-taking take center stage. Known for his trendsetting style, fearless influence in music, and unapologetic individuality, Rocky is set to bring a bold, genre-defying edge to one of the most iconic eyewear brands on the planet.
The partnership kicks off with the much-anticipated “Blacked Out Collection,” launching in April 2025, and it’s already making waves. The line reimagines Ray-Ban’s iconic frames through a futuristic lens — think ultra-black lenses, gold-plated hardware, and a bold remix of the classics gone “Mega.” The entire collection is infused with Rocky’s signature aesthetic: sleek, elevated, and distinctly boundary-breaking.
But this is more than just an eyewear drop.
As Creative Director, Rocky will be deeply involved in creative campaigns, in-store redesigns, and curating cultural moments that blend fashion, music, and art. This means we can expect Ray-Ban Studios to become a creative playground — where design meets sound, and retail meets visual storytelling.
“This partnership is about more than style — it’s about vision,” said a spokesperson from Ray-Ban. “Together with Rocky, we’re shaping a future that’s bold, expressive, and unapologetically modern.”
Ray-Ban, a cultural staple for over 80 years, has always stood at the crossroads of timeless cool and rebellious innovation. From rockstars to revolutionaries, their frames have told stories across generations. With this new chapter, the brand stays true to its legacy — while breaking all the rules.
And no one embodies that ethos better than Rakim Mayers, aka A$AP Rocky. Since bursting onto the scene in 2011, he’s blurred the lines between fashion, music, and art — earning billions of streams, global style icon status, and the respect of both underground creatives and mainstream powerhouses.
This collaboration also aligns with the mission of Ray-Ban Studios, launched in 2016 to celebrate music and courageous creativity. Now, with Rocky at the helm, that mission expands, reenergized by his influence and fresh perspective.
So what’s next?
From frames to fashion to full-on experience, Ray-Ban x A$AP Rocky is about to change the game — one lens at a time.
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