Celebrating Black Excellence: The Hottest Black-Owned Beauty Brands You Need to Know!
Sharon S Gordon 
Black beauty is big business—$1.6 trillion strong and growing! From natural hair care to flawless makeup and skincare that keeps melanin magic glowing, Black-owned brands are changing the game.
For decades, major beauty companies overlooked our unique needs, but guess what? Black entrepreneurs stepped up, built their own empires, and are now dominating the beauty industry. From the bold lip colors of The Lip Bar to the game-changing formulas of Mielle Organics, these brands aren’t just making products—they’re building legacies.
And now, in honor of Black History Month, Urban Trendsetters is putting the spotlight where it belongs! We’re bringing you a must-know list of 25 top Black-owned beauty brands that are breaking barriers, setting trends, and keeping our community looking fly.
So whether you’re a beauty lover, a supporter of Black business, or looking for your next go-to brand, this is the directory you need in your life! Check out the list, shop Black, and let’s continue to support, celebrate, and invest in our own.
Because when we buy Black, we build Black wealth!
Now, let’s get into it! Here are 25 Black-owned beauty brands you NEED to know…
Alikay Naturals – Rochelle Graham-Campbell
???? Fort Myers, FL
???? (239) 362-5026
✉️ support@alikaynaturals.com
???? alikaynaturals.com
Beauty Bakerie – Cashmere Nicole
???? San Diego, CA
???? (877) 457-1133
✉️ info@beautybakerie.com
???? beautybakerie.com
Bevel – Tristan Walker
???? Atlanta, GA
???? (844) 442-3835
✉️ help@getbevel.com
???? getbevel.com
Black Girl Sunscreen – Shontay Lundy
???? Miami, FL
???? (954) 451-1184
✉️ info@blackgirlsunscreen.com
BLK/OPL (Black Opal Beauty) – Desiree Rogers & Cheryl Mayberry McKissack
???? New York, NY
???? (800) 774-7506
✉️ customerservice@blackopalbeauty.com
???? blackopalbeauty.com
Bolden USA – Chinelo & Ndidi
???? Los Angeles, CA
???? (310) 853-1629
✉️ hello@boldenusa.com
???? boldenusa.com
Briogeo – Nancy Twine
???? New York, NY
???? (646) 776-0890
✉️ support@briogeohair.com
???? briogeohair.com
Camille Rose Naturals – Janell Stephens
???? Atlanta, GA
???? (470) 615-1500
✉️ support@camillerose.com
???? camillerose.com
I can’t remember what I read, but I remember the peace it brought me. That same night I had the dream to start the business. I dropped out of college and everything because I was determine to feel good and bring the vision God gave me to life. So when you see CANVAS, it is important that you know this brand is deeper than vanity.
The vision was always greater than that. CANVAS is about BLOSSOMING AND BECOMING the highest version of yourself. The YOU that you were designed to be. I just create top tier high quality products that remind you of that POWER you possess.
– xoxo, CEO Stormi Steele
Canvas Beauty Brand – Stormi Steele
???? Huntsville, AL
???? (256) 513-9649
✉️ support@canvasbeautybrand.com
CURLS – Mahisha Dellinger
???? Dallas, TX
???? (866) 472-8757
✉️ customerservice@curls.com
???? curls.com
Diva By Cindy – Cindy Tawiah
???? Baltimore, MD
???? Not publicly available
✉️ info@divabycindy.com
???? divabycindy.com
Fenty Beauty – Rihanna
???? San Francisco, CA
???? (855) 440-7474
✉️ customerservice@fentybeauty.com
???? fentybeauty.com
Flora & Curl – Rose Ovensehi
???? Birmingham, UK (Available in the US)
???? +44 121-403-3944
✉️ support@floracurl.com
???? floracurl.com
Kinky-Curly – Shelley Davis
???? Atlanta, GA
???? (877) 542-2487
✉️ info@kinky-curly.com
???? kinky-curly.com
LAMIK Beauty – Founder: Kim Roxie
???? Address: Greenwood District, Tulsa, OK
???? Phone Number: Not publicly available
✉️ info@lamikbeauty.com
???? lamikbeauty.com
Lip Bar – Melissa Butler
???? Detroit, MI
???? (800) 292-5250
✉️ info@thelipbar.com
???? thelipbar.com
Mented Cosmetics – KJ Miller & Amanda Johnson
???? New York, NY
???? (908) 768-8352
✉️ hello@mentedcosmetics.com
???? mentedcosmetics.com
Naturalicious – Gwen Jimmere
???? Detroit, MI
???? (248) 219-8409
✉️ hello@naturalicious.net
???? naturalicious.net
Oyin Handmade – Jamyla Bennu
???? Baltimore, MD
???? (877) 427-1741
✉️ support@oyinhandmade.com
???? oyinhandmade.com
Pat McGrath Labs – Pat McGrath
???? New York, NY
???? (888) 812-9781
✉️ help@patmcgrath.com
???? patmcgrath.com
Pear Nova – Rachel James
???? Chicago, IL
???? (312) 722-1221
✉️ support@pearnova.com
???? pearnova.com
Soultanicals – Ayo Ogun
???? Maryland
???? (240) 460-9015
✉️ customerservice@soultanicals.com
???? soultanicals.com
Taliah Waajid Natural Hair Products – Taliah Waajid
???? Atlanta, GA
???? (404) 799-0038
✉️ info@naturalhair.org
???? naturalhair.org
The Doux – Maya Smith
???? Atlanta, GA
???? (678) 403-1955
✉️ support@thedoux.com
???? thedoux.com
TPH by Taraji – Taraji P. Henson
???? Los Angeles, CA
???? N/A
✉️ info@tphbytaraji.com
???? tphbytaraji.com
Uoma Beauty – Sharon Chuter
???? Los Angeles, CA
???? (818) 858-6631
✉️ hello@uomabeauty.com
???? uomabeauty.com
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