IF BLACK WOMEN COULDN’T SEE THEMSELVES IN THE CLASSES THEY WERE IN, AT LEAST THEY WOULD FEEL MOTIVATED IF THEY COULD SEE THEMSELVES ON THEIR MATS.
With the lack of representation of Black yoga instructors and practitioners in the wellness space, it’s no surprise that there would be a lack of products that cater to “us.”
That’s when Julia and Cornelia Gibson, sisters and founders of Toned by BaggedEm, had an idea. If Black women couldn’t see themselves in the classes they were in, at least they would feel motivated if they could see themselves on their mats.
That’s when Toned Yoga Mats were born.
Ranging from $60 to $80, the visual affirmation mats not only reminded Black women that they are not alone in their health journeys, but that they were unapologetically and boldly taking up space where far too often, they were not represented.
Here, the sisters share their journey in creating more inclusive spaces and products — for us, by us.