Pharrell Williams Opens New Hotel in South Beach, Miami

THE GOODTIME HOTEL, WHICH AMASSES OVER NEARLY 100,000 SQUARE FEET OF PUBLIC SPACE, IS NOW OPEN FOR RESERVATIONS.

BY D’SHONDA BROWN

Famed producer and entrepreneur Pharrell Williams has collaborated with Groot Hospitality’s David Grutman for the first collaborative lifestyle hotel brand – the Goodtime Hotel. Located on Miami Beach’s Washington Avenue and 6th Street, the Goodtime Hotel consists of 266 rooms, including a luxurious specialty suite, and takes over nearly 100,000 square feet of space while paying homage to the Art Deco area.

“We want The Goodtime Hotel to impart a feeling of both revitalization and that rare, exciting thrill that takes over when you discover something special,” says Pharrell Williams in a press release. “It’s that adrenaline-fueled sensation of entering a whole new setting and a whole new mindset. This place will provide a natural good time, for all who come through.”

Check out the gallery below to get a peek at this Miami-based paradise located in the central, historic section of South Beach. To book your first stay, visit www.thegoodtimehotel.com

SOURCE: essence