2 Chainz is a multi-platinum selling rapper from College Park, Georgia with several singles and albums that have charted in the top 50 of the Billboard Hot 100. At 38-years old, he has been very successful not just with his music sales, but also by selling apparel and other merchandise.
Charlie Jabaley, co-founder of a firm called Street Execs, manages 2 Chainz’s merchandise marketing and sales. “[At first], we just didn’t have a good track record selling merchandise like t-shirts,” he says. “We’re always trying to be creative and wanted to apply that to the way we merchandise. We just really needed to find a way to crack the code on ecommerce.”
And then this happened…
Jabaley decided to use Shopify.com to start running experiments. READ MORE
