AGENCY

 

BRANDING / ADVERTISING / MARKETING

UTS has expanded throughout the years to ensure that we have stayed relevant and on the cutting edge of the hottest and newest trends outreach.   In order to do so we have added several media properties to our suite of services.  In addition to our website that allows for up to the minute news and updates as well as access to our monthly publication online.   The new UTS TV Network, America’s new African American Television Network.  We have also added CityView our Indoor Billboard and Network, UTSEO-Online Marketing Services and UTS Media our events and PR division.

These are our passions…combining all of our media products with the resources of our media partners to create complete cohesive and strategic marketing and advertising campaigns.  We are a one-stop shop!  UTS  creates campaigns that are conceived with a client’s short and long term sales and marketing objectives.  Our joy and goal is to always exceed client expectations

The Differences Between Advertising, Marketing & Branding

Businesses generally use advertising, marketing and branding to convince consumers, clients, stakeholders or external donors to buy their goods and services or invest in their organization. Many people usually confuse and the three terminologies because their meaning and confuse them because of their close connections and unity of purpose. Knowing the differences among these terms can substantially help your business grow and increase the reputation of your product or company by keeping your potential client informed, aware and involved in the promotion of your product and company.

The Urban Trendsetters BAM! Survey will help us create a winning strategy tailor made for your business. It is our desire that you understand, implement and benefit from the knowledge of what the terms mean and how to use each of them in your business growth plan.

Branding

Branding is the message you are receiving from others.

Branding is the happiness and value proposition people put on you and your company. Good reviews, the willingness to pay a premium for your product or service, and the general goodwill you create through providing exceptional value to your consumers is your brand. You can guide your branding proposition with a well-planned marketing strategy and a well-executed advertising strategy, but ultimately your brand is controlled by your consumers.

According to the American Marketing Association (AMA), a brand is anything that helps get potential buyers to remain loyal to your product or company, such as the logo, symbol, name or design. Branding involves the collection of things an audience expects and experiences, combined with the workings of all the brand elements, including typeface, logos, tagline or brand. It creates an association between, the potential buyer’s ideals and the particular make of a product, such as associating the color blue with some airlines due to the color of the sky.

Advertising

Advertising is the message about your business that others are receiving — again and again and again.

Advertising is any paid announcement to the public by an individual sponsor or firm that aims to persuade potential or existing consumers to buy a product or service. It usually aggressively or indirectly involves putting the word out about a product through media such as newspapers, posters, television, radio or the Internet. Advertising involves a message you send toward a target audience and a medium through which to convey the message.

Unlike marketing, which is a constantly maturing and evolving proposition, advertising should be looked at as a much longer and static strategy. Sure, you can change and alter your advertising from time to time, but once campaigns are launched, it is challenging to change course. More important, the wrong advertising campaign can completely undermine and ruin a well thought out marketing strategy by delivering the wrong message.

Marketing

Marketing is the message that your business gives to others.

When you explain your business to consumers, business partners and stakeholders, you are describing your company’s benefits, attributes, and more important, value.

Marketing is a process that refers to the deliberate business activities your company executes to bring together buyers and sellers for the exchange or transfer of products. These activities include formulating marketing strategies to use alongside available resources such as social media, television, packaging and print media.

You control how people perceive your company by controlling what you present to the world. It is your first and ongoing impression to consumers, so it is critically important that you devote time through when you develop your marketing strategy.

In short, branding is what your clients say about your product. Advertising is the message or announcement to sell your product. Marketing is what you say about your product.

At Urban Trendsetters we provide outreach services. We’re different from the rest because we actually listen. We listen to our clients AND their customers.   We understand how much your business means to you and so consider us as a part of your team working hard to make your business successful.

Use our wide range of outreach services and outlets and

“Let Us Put Your Business in the Streets!”

WHAT IS YOUR STRATEGY?

Contact us today and let Urban Trendsetters help you create a B.A.M. Strategy for your business in 2019. Get Your Free B.A.M. Consultation.  Set you appointment today.

GET A JUMPSTART ON YOUR BUSINESS B.A.M. STRATEGY: For more information contact us today at 614-530-3870 or email sales@urbantrendsetters.com

Branding

Branding is the message you are receiving from others.

Branding is the happiness and value proposition people put on you and your company. Good reviews, the willingness to pay a premium for your product or service, and the general goodwill you create through providing exceptional value to your consumers is your brand. You can guide your branding proposition with a well-planned marketing strategy and a well-executed advertising strategy, but ultimately your brand is controlled by your consumers.

According to the American Marketing Association (AMA), a brand is anything that helps get potential buyers to remain loyal to your product or company, such as the logo, symbol, name or design. Branding involves the collection of things an audience expects and experiences, combined with the workings of all the brand elements, including typeface, logos, tagline or brand. It creates an association between, the potential buyer’s ideals and the particular make of a product, such as associating the color blue with some airlines due to the color of the sky.

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