PRESS RELEASE

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Press Release Distribution and Creation

Urban Trendsetters will create a press release for your company/business announcement and distribute to OVER 400 major press release distribution outlets and journalists for local, regional and national coverage.

Why Should You Submit A Press Release?

Press release distribution is advantageous for many reasons. In many cases, press releases are ignored by web marketers. When handled with care, however, they can be a valuable source of increased site traffic.

#1 Benefit: Ensure search engine optimization.

Search engine optimization (SEO) is a matter of constructing back links. In most cases, a professional level press release features embedded links in its body text. The selection of anchor texts is wholly up to the marketer and back links are obtainable from well-known and reputable news web sites. Remember, these are often “authority sites” with high-numbered page rankings. Publication on one of these sites automatically infers a relationship between their organization and the internet marketer’s brand, also helping to strengthen the credibility relied upon by consumers. Ultimately, that growing collection of back links will send search ranking ever upward.

#2 Benefit: Establish and grow credibility and trustworthiness.

It’s not necessary to tarnish worthwhile brands by associating them with questionable sites. Instead, connecting to respected news sites helps establish an internet company or brand as legitimate, trustworthy and respectable. Trust is the single most important factor when it comes to building an online presence. A lack of trust equals a lack of sales.

#3 Benefit: Enable direct company promotion.

Article-based marketing doesn’t allow for company promotion in its body directly. A press release, however, suffers from no such limitations. Marketers can outline the competitive advantages they enjoy, they can appeal directly to consumers with problem-solving offers and subsequently lead them to their website and all it has to offer. This is an especially meaningful aspect of press release distribution in that it allows for the inclusion of unique discounts or promotional offers. For example, as the launch of a new product nears its target date, the corresponding press release could include a coupon redemption code for a 10% discount off the initial price, an offer which will direct customers to the web marketer’s site for purchase. This helps ensure the purchase (and hopefully, any subsequent business) takes place at the originator’s site and not one of his competitors. This feat simply cannot be accomplished with marketing that’s article-based.

#4 Benefit: Simplify target-audience outreach.

Press release marketing allows businesses to target specific categories, each of them mapped to a related or niche-specific news site. Dentists, for instance, can choose dentistry-related categories, a choice that helps drive a greater number of specialized users from closely-related sites—a practice that’s significantly more difficult when working with non-specific directories.

#5 Benefit: Remember, time is of the essence.

The innate timeliness of online news articles make them consistent attention-getters. Professional editors, journalists and others in media are always scouting for compelling, original content. After distribution of a press release, it’s not unusual for recipients and readers to reach out with questions and requests for interviews and information. For this reason, press release distribution is a valuable and powerful practice, offering unique opportunities for networking, increased exposure and improved outreach for the internet marketer.

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Creation Plus Distribution Rates

1PR – $150

3-5 Blasts per year,  per blast / 10% Discount $135

6-9 Blasts per year,  per blast  /15% Discount $127.50

9-12 Blasts per year,  per blast /20% Discount $120

Distribution Only $99.00 per blast per distribution.  For multiple discount rates use formula above and deduct $50.00

Annual Discounts are offered for entire year rate paid in full at the time of agreement.

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