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THE ENTREPRENEUR’S CURSE: WHY PASSION CAN BE DANGEROUS FOR THE SMALL BUSINESS START-UP – Urban Trendsetters News Magazine & Media

THE ENTREPRENEUR’S CURSE: WHY PASSION CAN BE DANGEROUS FOR THE SMALL BUSINESS START-UP

Most of the stories we hear about entrepreneurs are epic.  Silicon Valley rock stars, massively leveraged IPO’s, black turtle-necks and dazzling technology. But the truth is much more down to earth because for the most part, it’s really about people like you. Someone with a good idea and the passion to start what is hoped will become a successful and manageable small business. But be careful, because passion is powerful stuff.

Now, the entrepreneur can be defined as someone with a vision; someone who is willing to attempt the marshaling of resources that will transform that vision into a viable business reality. At the top of the list of characteristics for such a person is a total belief in that vision, an unfailing commitment to the myriad efforts involved, and a good deal of optimism to cope with the setbacks and unforeseen hurdles that will inevitably appear on their road to success.

Most entrepreneurs develop their vision based upon their own knowledge and experience. They can see – perhaps clearer than others – the need for this specific offering that they wish to bring to the market. They can see its many benefits and the value that it will deliver to prospective customers. And they are often right.

However, in far too many cases, the fire doesn’t light. Their target market stalls or refuses to buy. Yet the entrepreneur’s vision is still burning bright and secure in the viewpoint that the market can truly benefit from the offering. Too often though, and still with unfailing commitment and optimism, energy and resources are repeatedly expended in trying to convince their market to buy.

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SOURCE: SMART HUSTLE  

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