More Than 2,700 L’Oreal USA Employees Give Back to Local Communities through 132 Service Projects Across America

NEW YORK,- L’Oreal USA today announced the results of its annual Volunteer Day efforts across the country. As of last Friday, June 12, more than 2,700 L’Oreal USA employees from 14 facilities in Arkansas, New Jersey, New York, Texas and Washington participated in more than 132 service projects. The day of service is part of L’Oreal’s global Citizen Day initiative, the company’s ongoing efforts to give back to its communities and customers around the world. The program was started by the New York office of L’Oreal USA in 2006 and rolled out across the U.S. and globally in 2010. Last year, more than 24,000 L’Oreal employees, from 61 countries volunteered on Citizen Day worldwide, and this year, over 3,700 L’Oreal USA employees will participate in service projects by the end of August.

For a second year, L’Oreal USA’s Volunteer Day focused their activities on its key corporate social commitments – sustainability, science and providing beauty for all.

“Volunteer Day reinforces L’Oreal’s commitment to making positive contributions to both employees and consumers around the world,” said Frederic Roze, President & Chief Executive Officer of L’Oreal USA. “We’re proud to dedicate an entire day to corporate citizenship and inspire employees to give back to the communities where they live and work through projects grounded in L’Oreal’s passion for sustainability, science and beauty.”

For the tenth year in a row, the company’s New York office partnered with New York Cares to create volunteer projects, including several focused on science, technology, engineering, and mathematics (STEM):

  • Coding Workshop with PS 241 at the STEM Institute: Employees worked with students on a hands-on coding workshop to strengthen their engineering and technology skills. Students were exposed to computer science while working with their volunteer mentors to understand basic programming concepts.
  • USA Rube Goldberg Inventors Challenge at PS 366: Employees taught middle school students a number of fundamental physics principles by creating Rube Goldberg Machines — contraptions made of everyday materials that are designed to accomplish a simple task through complex chain reactions.
  • Spaghetti Bridge Building with MS 582: Employees helped middle school students from Brooklyn excel in science, technology, engineering, and math by constructing model bridges. This physics project provided students with the opportunity to learn about the principles of STEM in a realistic, hands-on problem solving manner.

L’Oreal USA was honored to be joined in the Spaghetti Bridge Building project at MS 582 by New York City Department of Education official Nancy J. Woods, Director of Technology and Engineering.  The project was a joint effort with L’Oreal USA’s For Women in Science philanthropy program, which awards five women postdoctoral scientists annually with grants of up to $60,000 each for their contributions in STEM and commitment to serving as role models for younger generations. L’Oreal USA’s 2013 For Women in Science fellow, Anisa Ismail, participated in the project.

“The L’Oreal USA For Women in Science fellowship helped me at a critical stage in my career,” said Anisa Ismail, 2013 L’Oreal USA For Women in Science fellow. “I’m proud to have been able to give back and join with L’Oreal employees in supporting the next generation of learners through volunteer projects that bring STEM to life.”

L’Oreal USA was recently recognized for the sixth time by Ethisphere as a World’s Most Ethical Company® for its ethical standards of behavior and its commitment to operating a sustainable business which provides economic growth, environmental respect and social responsibility for its employees and consumers.

The company’s sustainability commitment, Sharing Beauty With All, seeks to improve every part of its value chain, from research to operations, while sharing its growth with the communities it touches. For more information about Sharing Beauty With All and to learn more about Volunteer Day and for other company information, visit www.lorealusa.com.

Follow volunteers on Twitter (@LOrealUSA) and Instagram (@planetloreal) to view photos, videos, and activities.

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